Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has...
brand
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher...
This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a...
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans...
Nationwide charity Kindness Collective has worked closely with creative and digital agency Dave Clark to create a new brand identity that embodies the true...
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, then there is a good chance you have...
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better...
Leveraging the 59 percent market dominance of Fashion Quarterly magazine, Via Media is expanding the brand with the launch of...
INVERCARGILL, Today: New Zealand-owned SBS Bank has reignited its positioning, Bank With Heart, and its 154-year heritage with a brand...