AUCKLAND, Wednesday: Integrated indie agency Work Communications has crafted a new high-energy advertising campaign for Farmer Brown eggs. Bernadette de...
brand
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company...
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been,...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has...
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher...
This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a...
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans...
Nationwide charity Kindness Collective has worked closely with creative and digital agency Dave Clark to create a new brand identity that embodies the true...