Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the...
Brands
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs...
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final...
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the...
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing...
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape...
Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital...
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA...