Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing...
Brands
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge...
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a...
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to...
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop...
With the rise of streaming platforms and changing consumer viewing habits, traditional TV advertising models are being reshaped. Here Alex...
Although Asian Americans make up a significant portion of the U.S. population, there is still a lot of room for...
It's Eurovision Song Contest week (ESC), which for those in the know is either a good or a bad thing....
Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District...
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA),...