As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S....
Brands
AUCKLAND/SYDNEY, Today: To understand what humour and play mean to people in 2024, TRA conducted in-depth research with over 2000...
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations....
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is...
We spoke with some of New Zealand’s leading branding and marketing brains to get the low down on what’s hot...