Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety

Electric vehicles aren’t just for climate nerds. That was the underlying message of this year’s Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers’ confusion around charging and simplify the switch from internal combustion engines…
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