A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many...
Brands
Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands' fear of appearing to...
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago....
Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including...
Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar...
R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America's...
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot...
As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of...
When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art...
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer...