"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines:...
Brands
How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're...
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the...
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super...
Over the last two years, brands have shown--with varying levels of comfort--a willingness to take definitive stances on issues from...
By Jenna Mielnicki, Senior Vice President & Head of Marketing Solutions, LEARFIELD This summer marks the 50th anniversary of Title...
Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren't looking. Football...
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph,...
Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....