“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brands
Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything...
In-person events have returned. That means event-based marketing has, too. "Things are coming back healthy and strong," said T.J. Mathias,...
From forest fires to floods, climate change continues to accelerate. Consumers' need for environmental commitments from businesses is essential now...
Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits...
According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards...
Choosing a color palette for your home isn't a decision many make lightly. Color theory has suggested that this choice...
There is no doubt that consumers are looking for brands to lead the way when it comes to social causes:...
Take a trip down memory lane with me, when not too long ago, brands owned themselves. Taglines communicated tangible value,...
As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands...