For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished...
Brands
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it's a poem in...
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes...
How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from...
The Kentucky Derby is the most prized jewel in horse racing's Triple Crown. Apart from the thoroughbreds and jockeys, brands...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...
“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of...
No one connects with an influencer's audience better than that influencer. For students of old-school marketing and advertising, it might...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for...