PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names--and not...
Brands
No sooner had Novak Djokovic--the world's top-ranked tennis player and a favorite to win the 2022 Australian Open--been turned away...
Users and brands on TikTok feel the need--the need for speed. TikTok introduced TikTok Instant Page Tuesday, calling it a...
Adelaide, leader in evidence-based media quality measurement, has announced a partnership with Kargo, the leader in creating best-in-class digital advertising...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
Veganuary, which encourages people to skip dairy and meat this month, continues to gain traction in the U.S. with 95,000...
Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are...
Einstein once observed that anyone who's never made a mistake has never tried anything new. Well, as we know very...
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a...
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar...