The programmatic advertising ecosystem is a mess – even its main architect agrees.In testimony before the Senate Judiciary Committee on Tuesday,...
Brian O’Kelley
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him.His sharp opinions and independent mindset...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent.Less than a week after Rubicon...