Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

AdExchanger |

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’sContinue reading »

The post Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising appeared first on AdExchanger.

Read more

AppNexus CEO Brian O’Kelley On Waging A Price War

AdExchanger |

AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to theContinue reading »

The post AppNexus CEO Brian O'Kelley On Waging A Price War appeared first on AdExchanger.

Read more