Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a...
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AUCKLAND, Today: Nearly half of Kiwis are struggling with sleep, getting just one to three decent nights a week. This...
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that...