Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies...
budgets
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a...
TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual...
The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...