There is no doubt that consumers are looking for brands to lead the way when it comes to social causes:...
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Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
Nike's Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later,...
One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even...
Piano is tuning up its plan to become a bigger player in the social media sphere. On Thursday, Piano, which...
Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David...
Branded content from creators can sometimes feel like insincere, dreaded interruptions from their regularly scheduled posts--especially when it's obvious that...
Britt Nolan returned to Leo Burnett last July to build momentum for the storied Chicago agency. The creative mind behind...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin. This eye-catching...