Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer. Sommer comes to Fetch after nearly 11 years at Facebook as head of industry, CPG, retail partnerships and shopper marketing. Before Facebook, Sommer was a managing partner of… Continue reading »
The post Fetch Brings On Facebook CPG Vet To Build Deeper Relationships With Big Brands Like Kimberly-Clark appeared first on AdExchanger.
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