Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers...
Buyers
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told...
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major...
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the...
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according...
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...