Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
Buyers
Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became...
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy...
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....