The $ 43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal...
Buyers
Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on...
During the past week, we've asked key players in the television industry to reflect on what they learned in 2021,...
The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to...
Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...