Nielsen announced it’s selling itself to a private equity group for $ 16 billion. The future might be iffy for Nielsen, but it’s much more certain for the rest of the industry. Industry experts say a buyout of this size is a “boost of momentum” toward a multicurrency future that offers TV marketers the speed and transparency they’re looking for across platforms.
The post Why Nielsen’s $ 16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave appeared first on AdExchanger.
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