Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
Buyers
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim...
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are...
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with...
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022....
Connected TV advertisers know their ads are going to the big screen on the wall, but don’t know much else...
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard,...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been...
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly...