From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022....
Buyers
Connected TV advertisers know their ads are going to the big screen on the wall, but don’t know much else...
In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit...
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard,...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been...
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly...
The conventional wisdom among ad vendors and agencies is that half or more of political ad budgets during any given...
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...