Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the… Continue reading »
The post P&G’s Marc Pritchard: Buyers Need To Step Up Investments In Black-Owned Media appeared first on AdExchanger.
More Stories
Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Sir Sam Neill joins Campaign for Wool NZ as ambassador