To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group. And household-level measurement calls for full media transparency, she said, which includes adding program-level insights into programmatic buys.
The post TV Buyers Demand More Transparent Measurement appeared first on AdExchanger.
More Stories
Duncan Garner relaunches podcast as live news show
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
YouTube Is Invading The Living Room