YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now...
Transparent
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on...
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and...
“Brands won't just compete on campaigns, they'll compete on algorithms in the future.” Adweek Feed
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
To plan, target and measure media buys on TV, advertisers need to resolve identity at the household level, said Kelly...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...