“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO of Index Exchange. The programmatic market continues to boom as marketers shift more of their budgets to digital channels. eMarketer predicts 91% of US display ad spending will be… Continue reading »
The post Programmatic Needs More Transparent Pricing appeared first on AdExchanger.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales