Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta...
Buyers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on...
During the past week, we've asked key players in the television industry to reflect on what they learned in 2021,...
The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to...
Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives...