Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
Capabilities
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $ 45 million. Infinite Reality bills itself...
OpenAI announced its new flagship model GPT-4o (letter "o'" for "Omni"), boasting enhanced conversational abilities. This upgrade provides all ChatGPT...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia...
AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain...
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA),...
AUCKLAND, Today: DDB Aotearoa has appointed three new hires to bolster continued growth in its edit, sound and design suite....
Stanley St is investing in tech and digital capabilities with the recent appointment of Ankit Sehgal as Chief Digital Officer...