Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry...
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AUCKLAND, Friday: The Comms Council’s Learning Webinars are back, and they’re kicking back off with a session on how to...
As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga,...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Google has been penning tetchy blog posts ever since Texas Attorney General Ken Paxton, along with a group of more...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified...
Facebook, Instagram, WhatsApp and other properties both public and internal were nonexistent for the bulk of Monday, with Downdetector initially...
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...