In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are...
Celebrity
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company?...
Venture studio Jobi Brands combines celebrity clout, market research and a solid strategy to incubate, launch and grow celebrity-backed businesses....
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired...
The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first...
Eleven PR and Sony PlayStation put pedal to the metal with their 2022 Pressie Award-winning campaign “The GT7 Celebrity Race...
When Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more...
Celebrities' political and personal beliefs unavoidably impact the brands they're affiliated with--whether it's a business they own or a brand...
Back in December, KFC announced a year-long partnership with Grammy-nominated rapper and Louisville, Ky. native Jack Harlow. After linking up...
One day in 2002--or thereabouts--a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms...