Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more...
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With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news....
Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after...
Despite macroeconomic factors that are throttling the U.S. television industry, Roku grew to 61.3 million active accounts in the first...