For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
change
The recent introduction of Ad Net Zero in Aotearoa, spearheaded by the Commercial Communications Council, represents a significant step towards...
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list...
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to...
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But...
While the saying "it's lonely at the top" is cliche, it is also an acute reality for the less than...
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To...
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown...
Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....