Google’s AdX is a primary demand source for many small- and mid-size publishers. But the way they access that demand...
Channel
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern...
Key Insights Ziggy Stardust has landed on TikTok. The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed...
It's a tough holiday season, with surging Covid-19 infection rates leading many to (wisely) cancel their parties and family gatherings....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last...
The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent...
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary...