Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers...
Clean
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad...
At every industry event, and across my many friends in the advertising business, I am most often asked, "Why should...
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open...
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair...
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so...
Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel...