Britain's advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency...
Clean
LiveRamp earned a total of $ 141 million in Q4 2021, up 17% from the same period in 2020, with...
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
SYDNEY, Thursday: Special Group NZ scored two APG Grand Awards at Australia’s 42nd AWARD Awards last night – both for...
The market for first-party cloud data services has exploded. InfoSum raised $ 65 million in August at a valuation of...
Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the...
Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data...
Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO...
There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access...