Mondelez Isn’t Afraid To Get Its Hands Dirty On The Road To Clean Data

There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then… Continue reading »

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