Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.The...
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NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the...
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid...
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has...