On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
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The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability...
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced...
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year. The post WBD...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
The tumultuous measurement space is getting upended yet again: Comscore CEO and executive vice chairman Bill Livek plans to retire...
In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers...
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...