Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger...
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Comscore's streaming TV report showcases how ad-supported and FAST platforms are thriving. Adweek Feed
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing...
Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee...
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after...
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability...