In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view. The tool will be available in the second quarter of this year to a selected group of users. Top line The partnership aims to reduce the workload for…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs