Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according...
Consumers’
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis...
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After...
Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers. The post...
To convey the unique experience of eating in a Nando's restaurant to Gen Z consumers, the U.K. chain has introduced...
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to...
It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok...
It can seem obvious--perhaps even trite--to say that expressing gratitude is an important part of the human experience. Nevertheless, it...
After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in...