April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Infographic: When Brands Speak Out, Many Consumers Are Skeptical

In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions–Bud Light put two marketing executives on leave; Target stopped selling certain LGBTQ+ items–the brands upset a whole other segment of the population, who called them out for shallow advocacy. Considering these…
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