Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies, said Wednesday it raised $ 85...
contextual
StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives...
Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data...
Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out...
Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party...
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities...