Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse...
conversions
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase...
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product...
Jewelry maker Alex and Ani is no stranger to adopting new technology to connect with customers. But a serendipitous meeting...
It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook...
Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on...
YouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....