One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy...
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Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Kiddie Cookie Pool appeared first on AdExchanger....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After...
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to...
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will...