The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
cookies
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...