In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the...
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AUCKLAND, Today: I’ve heard it countless times throughout my career: “I tried Out of Home, but it didn’t work.” More...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce...
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a...
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against...