After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
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Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
As the cost of living crisis bites, British health and beauty retailer Boots is promising its "most affordable Christmas ever"...
AUCKLAND, Tuesday:JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG...
KidsCan’s winter appeal campaign by DDB Aotearoa ‘15 for 15’ aims to raise $ 500,000 to help ease hardship for...
Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything...
As this series comes to a close, the desire to be aspirational--inspirational, even--rings hollow. For many, Black History Month is...
The subscription business has never been easy. But this is perhaps the toughest season ever for subscription-based companies. On the...