After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was...
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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...
Disney is losing money faster than it’s adding subscribers. The media giant reported a $ 1.5 billion loss on its...
Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard,...
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media?...
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for...
Lashawnda GoffinCEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is...
//www.youtube.com/watch?v=DRgABxA7FPs AUCKLAND, Today: From widely adopted behaviours like crossing fingers, to individual examples like Rafael Nadal’s elaborate pre-serving ritual, superstitions...