This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of...
CPGs
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest...
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few...
Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on...
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join...
Can You Samba Alone? Samba TV filed its S-1 on Tuesday, often the precursor to an IPO (although many are...
Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...