NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...
CrossPlatform
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today,...
National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for...
NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner...
Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
After first teasing it in November, Nielsen released its identity resolution solution for cross-platform measurement on Thursday along with a...
This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a...
This article is sponsored by Moat by Oracle Data Cloud. The global pandemic of 2020 has had far-reaching economic effects...